In a era of interactive high expectation, how does a company look at print as a fit within their branding needs? Insite was asked to produce a brand overview sales tool for Andrew Peller Limited’s national sales team. We looked at the book as an opportunity to reinforce our largest Canadian winery’s highly tactical and quality wine offering with a practical, hand crafted and interactive brand expression.
Leather bound and embossed, the magazine style, flexible book allows pages to be added and removed in order to reduce waste while remaining current. By investing responsibly in the initial format, sales personnel can maintain the books for their clients at a reduced long term cost. The books are designed to age gracefully to give Andrew Peller’s sales team a long relationship with the books, and clients.
Illustrations were produced in-house and photo assets supplied by client.