Insite was engaged in summer 08 by the VQAO to brand and communicate Ontario’s wine appellation story to the Canadian wine industry — to educate and instill the merits of marketing appellation and sense of place among the wine establishment.
The work culminated in the creation of a massive body of resources designed and produced to assist the Ontario wine industry in their efforts to communicate and educate on place and appellation.
Miles of maps, interactive reading, facts and compelling ideas are presented for the taking – encouraging the industry to download and re-use what they desire to help them root sense of place in any of their own contextual messaging initiatives.
As part of the research, writing, map creation and then web design and programming we completed, we also wrapped the project into a messaging campaign called “You Are Here” which was sent to the wine industry to inform them of the message of VQAO and also of the resources available. More >.