Dillon’s Cocktail Cup 2015 / YYZ « Insite Design

Dillon’s Cocktail Cup 2015 / YYZ

Dillon's Small Batch Distillers Identity & Package Design

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Dillon’s Cocktail Cup Starts March 2015

In the spirit of keeping it real, Dillon’s Small Batch devised the glorious plan to create a truly fantastic Barkeep Competition — The Cocktail Cup.

Not your typical swagger and flare affair, Dillon’s wanted an authentic battle behind the bar. A round up of some of the region’s best bartenders and their finest cocktails, judged by esteemed drink industry professionals and hosted in the area’s most drink dedicated establishments. Easy.

For the lead up, over 50 barkeeps competed for 10 spots on the competition series’ bracket with the first match-up to go off this coming March.

2 by 2, bartenders will compete through the year for the glory of the Cocktail Cup — the final competition late in 2015. Who will the final 10 barkeeps be? The golden tickets (seen here) have been sent to the contenders which includes a secret weapon of a custom “Dillon’s Laboratory” bitters formulated by Dr. Peter Dillon for this special contest.

Insite is partnering to assist in the build-out and communications of this incredible bar culture event. Stay tuned and look for a dedicated website to come soon. In the interim look for info and follow the series using #claimthecup