Some jobs are just easy because of the people. We were asked to redesign the package for a most inspiring small winery – Featherstone located in the Twenty Mile Bench appellation of the Niagara Peninsula in Ontario. Long the darlings of hand production wine in Niagara, Featherstone was perhaps not well represented by their previous label. Their peer award winning wines were of exceptional quality but the package masked this excellence.
The Insite team spent time getting to know the winery duo, their history and their wine in order to tailor the right fit and personality — as this is all the label had to do — speak sincerely of them without trying hard to tell a story. Multiple options were presented but in the end, simplicity prevailed (Left top).
In all designs, we focused on a label that had no back – where all sides could be equally attractive and photogenic. The end result is a package that has flexibility on shelf for retailing, and can be potentially more interactive in the hand of the viewer.
Released spring of 2009.