Insite is proud to unveil a new website for TWC Imports — a Canadian importer and distributor of fine Italian wines, servicing the Ontario market with focus around Toronto and the GTA. Their new site combines Discovery, Learning and Purchasing in an elegant and entertaining manner to engage consumers and licensee buyers sourcing non mainstream wines. The site utilizes a clever new wine search database designed and programmed by Insite that allows users to search wines by a multitude of criteria as well as by food pairings and restaurants where they can find it. The system even has a cellar for customers to store wine selections!
Furthermore, Insite built the site using a blog based platform which allows the administrators to remotely write and publish blog entries to populate the content of the site as well as an educational side blog. The technical benefit of the blog is that it is well suited to search engine optimization and the popularity of timely content on the net.