Niagara Oast House Brewers’ Barn Raiser Tall Boy Can and Lunch Box 4 Pack Design
Niagara Oast House Brewers is a craft brewery in Niagara-on-the-Lake Ontario Canada that has quickly established itself as the “Don’t miss’em” destination for travellers as well as becoming recognized as a critical maker of craft brew.
Key to their success has been the Barn Raiser Country Ale — an easy drinking sunny day glass half full toast lands jam side up kind of beer that simply makes everyone happy.
Demand has been so good that the powers that be demanded a can. And so the quest began to get this fresh faced beer into the hands of the masses while not sacrificing quality of taste, ingredients or bubble.
A few years in the making to get it just right and voila!
Insite was asked to create a package that expressed the cheerful farm pop of the Barn Raiser image while also building on the main Oast Brand and Identity.
We applied our bold farm pop look to the can as well as custom engineered a special 4 pack “lunch box” that sports a convertible handle which makes it ideal for carry out or for stacking case displays in retail once the handle is tucked out of the way.