Soon to be your favourite place to grab a pint and see some rock and roll, The Hay Loft at Niagara Oast House Brewers is the upstairs extension of the already amazing brewery and beer brand in Niagara-on-the-Lake Ontario. The Hay Loft identity was developed to extend the story of the Oast House brand and build on the existing identity program while allowing the new venue it’s own autonomy. Inevitably, the Hay Loft will build it’s own legacy and following and so it needed a separate personality that could co-exist and compliment Oast’s country pop feel.
We were excited to be asked to pull out the brushes and paint the identity onto the wall of the main space and then grind it off with power tools. So fun.