Storytelling in a Box
Dillon’s bitters are an amazing story teller for the brand’s ethos outside of the highly restricted spirit channels. Natural, locally sourced and made one batch at a time are incredible authentic concepts that despite Big Brand Marketing’s attempt to abuse and diffuse the meaning, still resonates with audiences that do their homework. These concepts aren’t restricted to spirits and consequently find a perfect home in specialty retail, restaurants, bars, grocery and direct to home.
Consequently the 3 pack was conceived to deliver two main objectives. Provide a more substantial feeling ready to go gift experience in the retail channels while telling the broader story of Dillon’s that the teeny bottle just couldn’t manage on it’s own. Done.
Want it? You can order online at: www.dillons.ca direct to your door.