Terre Bleu Lavender Farm Product Package System
We always pinch ourselves when we get the opportunity to work with a start-up venture that has the vision to believe in design as a critical part of their offering. It’s even more exciting when they see the value of designing a holistic package from packaging system through to retail experience. To top it off, to have this happen in the green belt of southern Ontario is awesome. We just love what’s happening in rural Ontario right now in terms of new business.
Terre Bleu Lavender Farm is an adventurous lifestyle endeavor by a rural family in Campbellville Ontario. They fell in love with lavender while vacationing in the Eastern Townships and knew that this was what was next for them in life. Years, tears, and a lot of hard work later they are open.
Insite created a package program that could be used consistently and cohesively across almost any container that came our way. With such dear hand produced natural products, finding containers at low volumes is both critical and limiting. With such little choice for vessels, one has to make do and make the container fall into a strong program to create an easy cohesive final family look.
Next we imagined and designed a relaxed farm vernacular for the interior of this small green belt restricted building. We arrived at a format akin to the quintessential farm stand yet with a fresh almost Japanese aesthetic to evoke a peaceful romantic feeling.