Andrew Peller Limited — Winemaker’s Challenge Wine Club
Insite was asked to assist APL’s fearless wine club manager in designing a new client experience around wine. One part online, one part tactile interaction and 2 parts wine with wine personalities — this is not your usual wine club offering. The club has now launched in it’s tease phase and will roll out as the spring approaches.
To reflect the personality of the wine people behind the club, as well as the tactile components of the experience, we based the design on the exciting relationship people have with paper stationary and scrap books. The wine personalities engaged in the club were all illustrated in house to add a dimension of celebrity and tradition. More to come.