Back in 2006 we created the site for an exciting new California wine looking to be introduced into the Canadian Wine market – Three Thieves Bandit Wine. Bandit had a unique idea way ahead of its time; buy premium wine from California wineries during the wine glut, package it in an inexpensive and ecologically responsible package for the period and offer to the marketplace at really good prices — all while having a load of fun.
Insite was asked to assist in expressing the brand in various mediums while also communicating the qualitative merits, differentiation and social responsibility of the brand to liquor boards across Canada in order to establish listings. We developed a series of communications from presentations, video and web as part of the wind up sales phase of the product’s life.
Bandit Wine listed very well, entered the Canadian market and went off like a shot! Today, it still sells very well across Canada and the US.
Out of the archives we pulled up the cool brand site we created to celebrate their launch and promote sustainable ideals and practices which in are minds are even more relevant today.
Both a wine and project ahead of its time perhaps.
Current US Brand Site: http://www1.threethieves.com/page/bandit-1
Bandit Canada Archive Site: http://www.insitedesign.ca/clients/threethieves/