ROLE:

Brand Refinement Strategy & Design

Identity Design

Label Program Re-Design Strategy & Design

Multiple Core Products Label Design

Illustration

Copywriting & Copy Direction

PROJECT OVERVIEW:

The new look of Dillon’s Small Batch Distillers and their core spirits line.

As the Dillon’s appeal and success continued to grow nationally and internationally, it became increasingly important to refine the brand story and visuals to be relevant to the more geographically diverse yet still craft focused audiences.

Consequently Insite and the Dillon’s team looked closely at the brand’s core to identify what was key to its vision, soul and promise. A thorough brand refinement was undertaken and the result was a strategic review of the packaging line-up starting with the core spirits and new RTD. More to come on the brand refinement.

This first package update boils down what’s most important and sharpens the visuals while keeping the brand’s foundations in place.

Images courtesy of Dillon’s