But what do we do?

Simply, we help clients create a great product. And that is a product that includes the emotional and physical — your goods tailored to suit your audience plus a well considered brand, beautiful visuals, smartly designed packaging, immersive physical brand experiences and on point brand content.

All of these components are the digestible within your product’s ecosystem. They all add up to be the real product that people will find compelling, memorable and desire to engage with.

Therefore you + us = Great product and brand.

Brand, Design & Experiences.

Our focus breaks down like this. Create the brand, design all the stuff your brand will need to be relevant, and then build the brand experience whether that’s a retail store, hospitality or event.

Then we kit it up and hand you the keys for your brand managers, advertising, marketing and content teams to manage the roll out and life of the product.

Often, our clients keep us close as creative and art directors to assist their brand teams in maintaining and evolving the brand. Like a tough brand cop, we help you stay focused and on brand for years.

And of course, we continue to assist our brands in creating new products, brand extensions and evolutions. Basically, we continue to help build the product over time.

Contact 

525 Hager Avenue
Burlington Ontario Canada
L7S 1P2

studio@insitedesign.ca
+1 905 634 8365

Say hi

We’d love to hear from you so shoot us an email any time. Note that we’re generally not staring at the phone which means if you need a voice, connect via email and we’ll set a time to chat.

Work with us

Whether you’re looking to see if we have a position on our team for you, or you just want to connect and talk shop, shoot us an email at the studio.

If it’s a position you are inquiring about, please pleazy please include a link or PDF portfolio with your CV.

Scope.

To us, if you boil it down loosely, the brand and product world cycles through a series of stages.

1. Brand Creation - product and brand strategy, branding, product fit

2. Brand Package - visual identity, physical packaging

3. Brand Experience - strategy of interaction, brand home or facility, events

4. Brand Content - content strategy, creative imagery, activities

5. Communication - PR, social media management, writing/publishing

6. Marketing - marketing strategy, execution

7. Advertising - advertising strategy, ad buying, execution

8. Repeat - review product success, revise/adjust, extend brand, create new products to fit what’s been learned

Within the stages we focus solely on the brand and product creation steps of 1 to 4. Once our work is complete within the project stages, many clients keep us around as creative directors to assist the teams and manage brand focus, consistency and quality throughout the remaining stages and for years to come.

Business Boot Camp.

Ooh, but there’s one more important thing. What about the business as it relates to the product?

More often than not, startups jump in to the alcohol market with a lofty goal but no adequate or real world plan. Making things more difficult for themselves, these startups lack the skills and base knowledge necessary to fulfil their goal within their desired timeline and budget. Basically they "don’t know what they don’t know" so as to avoid the issues, obstacles and challenges that are in every startup's way.

We’ve seen it over and over.

Consequently, once in the weeds, most folks can’t see the opportunities, holes in the market, ways to do things better and more efficiently, or best of all, ways to adjust so that they add actual critical differentiation and meaningful value to the market and audiences' lives.

Most startups fail to make quick gains and capitalize on opportunities early enough to avoid burning through their financial buffers. Which leads them down the road of panic; impulsive opportunistic decision making, conservatism, ubiquity and sameness along with all the other ill prepared brands that are failing slowly on the shelves.

It doesn’t have to be this way.

Engage us early enough in the dreaming and planning process of your brand and we’ll assist you in fast tracking the learning curve of the industry.

Call it bootstrapping or boot camp or whatever, the short of it is that we’ve been around the block a few times and can help you get ready for and understand the market; the mechanics of the market, the industry regulations, taxes, hidden costs, distribution strategy and pitfalls, retailer needs and behaviours, licensee needs, audience wants and desires, what works and what doesn’t and more.

Along with us, we have assembled a toolkit of proven industry expert friends that we bring to the fun depending on what our clients require. This gives you access to invaluable knowledge and expertise during the critical time in your business where you can actually use it. And bonus, these new contacts will be your angels for the years to come as you continue to grow and meet the new challenges that come with maturity.

Call us early in the process and let’s discuss how we can help you.