Wine concept, strategy, naming and package design for Vineland Estates.

Are you feeling like we are — after being cooped up for months without much soulful in-person connection to our friends — we’re pretty dang excited to get together with the ones we’ve missed the most and to let loose no matter how distanced we need to stay. The anticipation is killing us so much — it’s like a frienzy!

Frienzy — /frenzy/ noun (plural noun: frienzies)

1. a shared state or period of uncontrolled excitement or enthusiastic behaviour when getting together with good friends.

2. an uncontrollable feeling of excitement ahead of a social gathering with people you love.

Yah, that’s how we feel. And so the Frienzy sparkly wine brand was born. A way for people to express how excited they are to see each other, get together, twist off some caps and spray some bubbly.

Let the summer begin.