Located on the Beamsville Bench, a sub appellation of Niagara’s wine producing region, Thirty Bench Wine Makers is a critically acclaimed wine producer which specializes in making small batch riesling wines. When winemaker Emma Garner made the move to produce their first sparkling wine, a riesling was a natural.

Insite assisted Thirty Bench in creating their current brand and packaging family 10 years ago and so it was an honour to be asked to revise the label line up to tell the story of this new sparkling.

Our goal was to design a package that could continue the bold natural and rustic chic of the brand while stepping into what is typically seen as a fancy attire kind of room for sparkling.

The solution is based on contrasts. The story of a delicate bubbly wine produced at a rugged winery is told in the label’s decorative artsy bling against dark handsome austerity as well as with the finish around the closure where we swapped the traditional shiny hood for a stripped down exposed cage contrasted with the attention of a ribbon and cigar band.